Post by account_disabled on May 2, 2024 5:13:34 GMT
Johnson Clayton M. Christensen and Henning Kagermann PUBLICATION Harvard Business Review no. December ABSTRACT Why is it so difficult for established companies to pull off the new growth that business model innovation can bring Here s why They don t understand their current business model well enough to know if it would suit a new opportunity or hinder it and they don t know how to build a new model when they need it.
Drawing on their vast knowledge of disruptive innovation and experience in helping established companies capture game changing opportunities consultant Johnson Harvard Business School professor n set out the tools that executives need to do both. Successful companies already operate according to a Heavy Construction Contractors Email List business model that can be broken down into four elements a customer value proposition that fulfills an important job for the customer in a better way than anything competitors offer a profit formula that lays out how the company makes money delivering the value proposition and the key resources and key processes needed to deliver that proposition.
Game changing opportunities deliver radically new customer value propositions They fulfill a job to be done in a dramatically better way as P G did with its Swiffer mops solve a problem that s never been solved before as Apple did with its iPod and iTunes electronic entertainment delivery system or serve an entirely unaddressed customer base as Tata Motors is doing with its Nano—the car aimed at Indian families who can t afford any other type of car and usually use motorcycles to get around.
Drawing on their vast knowledge of disruptive innovation and experience in helping established companies capture game changing opportunities consultant Johnson Harvard Business School professor n set out the tools that executives need to do both. Successful companies already operate according to a Heavy Construction Contractors Email List business model that can be broken down into four elements a customer value proposition that fulfills an important job for the customer in a better way than anything competitors offer a profit formula that lays out how the company makes money delivering the value proposition and the key resources and key processes needed to deliver that proposition.
Game changing opportunities deliver radically new customer value propositions They fulfill a job to be done in a dramatically better way as P G did with its Swiffer mops solve a problem that s never been solved before as Apple did with its iPod and iTunes electronic entertainment delivery system or serve an entirely unaddressed customer base as Tata Motors is doing with its Nano—the car aimed at Indian families who can t afford any other type of car and usually use motorcycles to get around.